Coach Customers

Feb 5, 2025

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4 min read

Typical Proposals vs. Co-Creation Proposals

Here are the specific differences with recommendations

Co-Create Proposals

Feb 2, 2025

•

4 min read

In your bigger opportunities, it's time to write fundamentally different proposals

Transform your win rates from 1 in 5 or worse to 1 in 2 or better!

Co-Create Proposals

Nov 8, 2024

•

4 min read

How did you get on co-creating proposals with your customers this week?

What went well and what can you do differently and better?

Co-Create Proposals

Nov 6, 2024

•

4 min read

Use your “first draft proposal” as an agenda to explore implications

Repeat until you have co-created a sufficiently compelling proposal for the customer to proceed

Co-Create Proposals

Nov 3, 2024

•

5 min read

The first thing to get right when starting to co-create proposals with your customers

Make sure your customers expect to co-create proposals with you!

Co-Create Proposals

Sep 22, 2024

•

7 min read

How to sell better by co-creating with your customer to deliver better outcomes

Making the change from selling conversations that COMMUNICATE value to conversations that CO-CREATE value

Deliver Customer Outcomes

Jun 2, 2024

•

7 min read

How to write proposals that convince people you never meet

It’s your job to make it REALLY easy to forward your proposals to strangers!

Co-Create Proposals

Coach Customers

Typical Proposals vs. Co-Creation Proposals

In your bigger opportunities, it's time to write fundamentally different proposals

How did you get on co-creating proposals with your customers this week?

Use your “first draft proposal” as an agenda to explore implications

The first thing to get right when starting to co-create proposals with your customers

How to sell better by co-creating with your customer to deliver better outcomes

How to write proposals that convince people you never meet

Outcome Accountable Selling